11 days ago
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1 min read🎧 [NEW EPISODE DROP] What McDonald’s can teach you about positioning your solo brand
Hi Reader, When you think of McDonald’s, you probably think fast, cheap, and everywhere. But behind the fries and golden arches is one of the most successful positioning strategies in the world – and in the very first episode of The Bravebird Marketing Podcast, I’m breaking down exactly what we can learn from it as solo founders. This is so much more than just copying big brands. This episode breaks down the intentional decisions McDonald's and others makes in their brand positioning; and how...