When you think of McDonald’s, you probably think fast, cheap, and everywhere.
But behind the fries and golden arches is one of the most successful positioning strategies in the world – and in the very first episode of The Bravebird Marketing Podcast, I’m breaking down exactly what we can learn from it as solo founders.
This is so much more than just copying big brands. This episode breaks down the intentional decisions McDonald's and others makes in their brand positioning; and how to apply learnings from them in your own space.
How do you, even as a one man band, stop playing the same game as your competitors and instead, create uncontested space – a frontier that's never been ventured into before?
In this episode, I cover:
What McDonald’s gets right about brand story and emotional connection
The difference between Red Ocean vs Blue Ocean thinking (and what that means for small businesses)
How to apply these lessons to your messaging and marketing – no jargon, just real strategy
Whether your messaging is due a tune-up or you’re gearing up for a rebrand, this episode will give you a powerful starting point.
